The Ark have compiled a unique ‘package’ of their services that combines our technology, data and marketing experience in order to  provide our clients with a comprehensive marketing solution for up-sell, cross-sell and new business acquisition

Our data marketing in a box solution brings together the following services:

Database Hosting & Management

• Data hosting and management services sit at the heart of our offer.  We will combine all of your data sources in order to create a single, contained and easy to use marketing database enabling you to drive and manage profitable campaigns to both your existing customers and new prospects. 
  

Data Analysis & Reporting

• Customer analysis and profiling will help you to categorise your customer base into groups that show similar behaviour in terms of value, geo-demographics and purchasing patterns. This insight enables you to target your most profitable customers with compelling offers at exactly the right time.
  

Data Planning & Buying

• The Ark are effectively the largest data provider in the country. We take all of the very best performing files from all data owners across the UK both B2C and B2B in order to provide our clients with a single source of the very best performing data in the market.
  

Channel Delivery

• Whichever channel you chose to use to interact with your customers and prospects, the Ark can deliver your message. 

 Benefits

• We’ll ensure that you have a single easy to use and access marketing database that we maintain and manage on your behalf
• Our analysis will provide you with an in-depth insight into your customers, enabling you to make informed decisions and provide you with the insight to generate increased sales and create loyalty from your existing customers
• Based on our knowledge of what your current customers look like we can then provide you with a prospect database of everybody else in the UK that looks exactly the same – right down to determining their channel of choice
• Our in-house lead generation team can provide you with an additional resource to generate leads and appointments for your sales teams to convert
• A highly cost effective solution and easy to use solution with a low monthly fee for hosting and management, with a fixed competitive tariff for all the other services
• Our approach will “guarantee” to help you to increase sales and grow your business
  

Charges

• We provide a very simple, transparent and cost effective method of charging for our services.
  

Summary

• Data marketing in a box provides an innovative and unique solution to managing your existing customer / prospect data as well as providing support for other services such as analysis & reporting, prospect data, lead generation and channel delivery for your campaigns
• We will increase sales from both existing customers and prospects, maximise returns on your marketing budget and we will save you money on internal resource
• Why not open the box now and get started!

*source Bizreport.com
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