The Ark News

www.thearkmd.co.uk

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New Corporate Identity

The Ark have recently unveiled their new corporate identity and website. As a result of our decision to focus our business on our data services, we have created this new look and feel that we believe reflects the sector and the services that we specialise in.
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The Ark calling

In partnership with 74 Solutions the Ark have formed a new call centre in Southend on Sea. Small but beautifully formed this new facility enables us to offer a test-bed to our clients for lead generation programmes and other initiatives where we require a small but experienced and dedicated team of professionals in order to maximise the data opportunities for our clients. The call centre has already started work on its first projects for a number of new clients.
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UK data – a “birds eye view”

The Ark have launched their new “data universe” (we’re still looking for a good name!). We have launched what we believe to be the first single view of all of the core data sets available in the UK.

We have brought together all of the files available from data owners across the country and ranked their files on a number of criteria including whether or not the file is transactional or survey based; its quality; and how well the file has performed for other Ark clients.

Simon McLaven comments “this new universe gives the Ark instant access to literally all of the data available in the market and enables us to aggregate files on a project basis on behalf of our clients and base selections on how well the data has performed”.

This project is an on-going one but it enables us to instantly show our clients all of the data available in the market, for instance we can instantly show gross figures of:

• 15 million mobile phone numbers
• 44 million email addresses
• 75 million home insurance renewals
• 6 million ex-directory telephone numbers

By creating a single view of this nature it also enables the Ark to work with its data partners in order for them to append or improve their data sets in order to increase their sales.

For more information please contact either Simon or Martin at the Ark on 0845 224 3282.
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£710,000 – not a bad saving?

The Ark have helped one of its client to make the very considerable saving of £710,000 on their data budget in 2008. The Ark worked hard to not only improve on the rates but also on changing the way that data was purchased throughout the organisation. Not only were we pleased to make this excellent saving but also that we’d delivered vast improvements in response and conversion rates across the board.

Call Martin, Simon or Vikki to discuss just what we can do for you on 0845 224 3282
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